SEO

I had a bit of a surprise logging into my weekly stats-fest that is my Google Analytics account; 300% rise in Search Based traffic. My daily traffic is meagre to say the least but still, to see such a jump on the week-on-week numbers is always a good thing. ** But I, like alot of people in this field, like knowing why! My first thought was that Google had recently sent out a press release governing updated search characteristics, and while I didn’t see anything relevant to my site in particular, its possible that general algorithmic tweaks could have slid me up the rankings. ...

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‘Social Media’ has been lauded as the be-all and end all of the future of marketing, advertising, society, and general human decency. There is no doubt that Social Media has taken over our connected lives. And while I don’t doubt this, I often feel that this is taken as a sign that we can abandon the so called ‘old-school’ of marketing and advertising (In this case ‘Old-School’ includes the Web 1.0 practise of advertising on Search and Comparison sites). ...