Advertising

I cant for the life of me remember who it was who pointed this out on Twitter, either @cimota or @stuartgibson. Jesse Schell , Author, Educator, Game Developer, Ex-imagineer, Futurist, spendshalf of this video deliberating over the unexpected rise and rise of facebook. The last half is what I found really interesting; Jesse eulogises on his image of points-based future, in line with Lee Sheldon’s High School XP Grade replacements. If any of these predictions come true, I expect it’s going to be a very interesting decade for advertisers. ...

So, I was going to do a complete walkthrough for people interested in using Google Adwords for advertising, and its something I was really looking forward to writing. I would not normally have cared to do such a thing because I’m cheap, but Google sent me out a £75 voucher in January. (As Always) there was an issue; Google’s coupons are rendered useless if you have ever accessed Adwords before (longer than 14 days ago). ...

‘Social Media’ has been lauded as the be-all and end all of the future of marketing, advertising, society, and general human decency. There is no doubt that Social Media has taken over our connected lives. And while I don’t doubt this, I often feel that this is taken as a sign that we can abandon the so called ‘old-school’ of marketing and advertising (In this case ‘Old-School’ includes the Web 1.0 practise of advertising on Search and Comparison sites). ...