Ads Outside the Box?
Andrew Bolster
Senior R&D Manager (Data Science) at Synopsys Software Integrity Group and Treasurer @ Bsides Belfast and NI OpenGovernment Network
I cant for the life of me remember who it was who pointed this out on Twitter, either @cimota or @stuartgibson.
Jesse Schell , Author, Educator, Game Developer, Ex-imagineer, Futurist, spendshalf of this video deliberating over the unexpected rise and rise of facebook.
The last half is what I found really interesting; Jesse eulogises on his image of points-based future, in line with Lee Sheldon’s High School XP Grade replacements. If any of these predictions come true, I expect it’s going to be a very interesting decade for advertisers.
Skip to 15:10 for a great discussion on Device Convergence that actually changed my mind about convergence.
Skip to 17:20 for the start of the Points based life experience bit.